Ann Taylor

Ann Taylor Inc.

1. Landing Pages

Redesigned Ann Taylor Petites' online experience with personalized fit tools and enhanced product pages, based on research into petite customers' specific needs. Deliverables included wireframes and improved product displays.

2. Brand Strategy

Contributed to Ann Taylor's broader 2018/2019 brand strategy and digital marketing initiatives.

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Petites Landing Page Deliverables

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A Petite Preference Center for personalized recommendations.
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Enhanced product pages with detailed fit information.
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Personalized product displays based on user preferences.
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Improved navigation to streamline petite shopping.

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5 Month Performance Metrics

10% increase in monthly unique visitors to the Petites section.

Increase in average session duration within the Petites section.

5% increase in conversion rate within the Petites section.

Positive feedback on personalized recommendations & fit information

Digital Strategy

The Q4 digital marketing strategy focused on personalized shopping experiences, and integrated product initiatives that aligned fit quality messaging across digital marketing channels

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Petites Fit Strategy

I developed Ann Taylor's Petites fit strategy by enhancing product descriptions with detailed measurements, creating educational content across channels, and implementing personalized recommendations based on height and body shape.

The initiative addressed specific Petites challenges—particularly sleeve length, waist definition, and bust accommodation—improving customer confidence and reducing returns.

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Brand Messaging

Brand messaging strategy aligned with Ann Taylor's broader seasonal direction, emphasizing fit excellence, versatility, and personal style while also addressing specific Petites customer needs within the cohesive brand narrative.

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