Art & Community

Pulling Paint Murals: Content Strategy, SEO

Pulling Paint is a Los Angeles mural and signage company working with everyone from local schools to major retail brands. They had the portfolio — but no content strategy to get found online.

I built their blog from scratch: SEO-driven articles targeting business owners searching for signage solutions, case studies showcasing community projects (including a Dr. Dre mural at Compton High School), and thought leadership pieces on the value of public art. The content balanced searchability with storytelling — bringing in leads while reinforcing what makes Pulling Paint different.

Blog Articles

Business & Strategy Content:

A Short Guide to Choosing the Right Business Signage Company

Color Psychology in Business: How Your Mural's Palette Influences Customer Behavior

Why Some Contractors Are Winning More Retail Projects (While Others Walk Away)

Community Impact & Case Studies:

The Public Art Advantage: How Murals Transform Cities and Communities

Completing the Dr. Dre Mural at Compton High School's New Performing Arts Center

Residential Art: Murals for The Whole Child in LA

Thought Leadership:

The Lasting Power of Human Creativity

SEO Strategy

Keyword Research:

Analyzed search volume, competition levels, and CPC data to identify high-value content opportunities in commercial signage market.

Strategic Approach:

High-volume targets: Custom business signage (1,200 searches/mo), professional business signs (800 searches/mo)

Long-tail wins: Vinyl signs vs painted signs, hand painted business signs, anti graffiti coating murals

Content mix: 40% broad pillar content, 35% comparison guides, 25% niche educational topics

Result: Balanced high-traffic keywords with low-competition opportunities to build authority and capture leads.

DETAILED SAMPLES & SEO STRATEGY AVAILABLE UPON REQUEST

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