Pulling Paint Email Sequence
Cold / Low Interest Leads
1. Includes case studies showing results
2. Problem-solution framing (identifying business challenges like standing out, then positioning murals as the solution
3. Myth-busting
4. Gradually introduces value propositions
5. Addresses objections
Email 1: Case Study & Value Proposition (Day 1)
Email 2: The Naysayers (4 days later)
Email 3: Introduction & Social Proof (4 or 5 days later)
Email 4: Decision Time (4 or 5 days later)
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Warm / Moderate Interest Leads
1. Deeper dive into the process
2. Showcase case studies
3. Strategic urgency - limited availability messaging
4. Process transparency
5. Quantified results - stats
Email 1: Value & Process Deep-Dive (Day 1)
Email 2: Case Study (Day 4)
Email 3: Decision Support (Day 8)
Email 4: Final Countdown (Day 12)
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Hot / High Interest Leads
1. Focus is on immediate next steps and consultation prep
2. Momentum maintenance (clearly outlining next steps and timeline to keep the prospect engaged
Email 1A: Immediate Follow-up (Same Day)
Email 2A: Pre-Consultation Preparation (1 Day Before Scheduled Call)
Email 2B: Alternative (If No Consultation Yet Scheduled - Send 4 Days After Email 1A)
Email 3: Post-Consultation Follow-up (Same Day as Consultation)
Email 4: Project Confirmation (Post-Follow-up Call)
Email 5: Pre-Installation Check-in (1 Week Before Start Date)
