Clean, refined aesthetic drawing inspiration from late 1970s design and tomboy chic sensibilities, creating a timeless visual identity that reflects both elegance and sustainability.

Earth-tones and neutrals (cream, forest green, terracotta) with strategic accent colors like mustard yellow and lavender to convey both sustainability and edge.

Natural lighting, organic textures, and lifestyle imagery showcasing versatility of pieces across different settings.

"Style beyond seasons," "Timeless wardrobe essentials," "Effortless style with conscious choices."

Sustainability education, styling versatility, quality craftsmanship, and personal empowerment through conscious fashion choices.

1) Developed data-driven SEO strategy for sustainable fashion keywords; 2) Optimized blog content and created buyer-focused guides; 3)Enhanced technical SEO and site architecture; 4) Implemented strategic internal linking

1) Traffic & Rankings+29% organic traffic growth (129 → 167 monthly visitors): 2) +7 new ranking keywords (105 → 112 total): 3)+36% increase in clicks (Google Search Console): 4) Average position improved by 4.5 spots

1) 82% of total revenue now comes from organic channels: 2) 79% of conversions driven by organic traffic: 3) Significantly reduced paid advertising dependency: 3) Improved cost efficiency through sustainable SEO growth

Blog optimization and content strategy drove consistent month-over-month growth, proving effectiveness in driving high-intent, converting traffic.