Michael Smith's Jasper Showroom website overwhelmed trade professionals with cluttered navigation and information overload, making it difficult for designers to efficiently source luxury furniture, textiles, and represented brand lines for client projects.

I redesigned the entire site architecture from the ground up, creating an intuitive multi-level navigation system that organized hundreds of products across proprietary collections (Jasper Furniture & Templeton Fabrics) and third-party represented lines into clearly defined categories with seamless browsing and filtering capabilities.