JanSport Backpacks, BENELUX

Bonfire Sessions

From 2010-11, I led digital outreach for Bonfire Sessions - an intimate concert series that expanded from USA to Western Europe. At an Antwerp-based agency, I co-produced and developed the promotional video below, then distributed it across Facebook, our only social platform then.

Promotional Video

Outcome

Our efforts increased Facebook reach by 25% over just three months, while JanSport Benelux saw backpack sales surge by 27% within a four-month period.

JanSport Digital Content Creation

I created copy and compelling product descriptions for JanSport backpacks that were utilized in their promotional marketing materials and website content from 2010-11.

Explore Content

Bonfire Sessions: Campaign Copy & Content

Website Copy

Email Copy

Facebook Copy

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