JanSport Backpacks, BENELUX
Bonfire Sessions
From 2010-11, I led digital outreach for Bonfire Sessions - an intimate concert series that expanded from USA to Western Europe. At an Antwerp-based agency, I co-produced and developed the promotional video below, then distributed it across Facebook, our only social platform then.
Promotional Video
Outcome
Our efforts increased Facebook reach by 25% over just three months, while JanSport Benelux saw backpack sales surge by 27% within a four-month period.
JanSport Digital Content Creation
I created copy and compelling product descriptions for JanSport backpacks that were utilized in their promotional marketing materials and website content from 2010-11.
Bonfire Sessions: Campaign Copy & Content
Website Copy
Email Copy
Facebook Copy
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