Lab Series

Digital Performance

Comprehensive analysis and actionable recommendations of user engagement patterns, conversion pathways, and growth opportunities across all digital touchpoints.

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Digital Strategy Report

Led development and implementation of a data-driven content strategy for Lab Series skincare across six key markets (North America, Argentina, Israel, Italy, China, and Mexico). Project details below.

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Project Details

The 8-month project focused on transforming raw analytics into actionable content strategies that maintained global brand consistency while addressing unique regional needs and consumer behaviors. The initiative required close collaboration with regional marketing teams, data analysts, content creators, and e-commerce specialists to build a unified approach with localized execution.

Challenge

Lab Series faced inconsistent engagement across international markets with a one-size-fits-all content approach that failed to address regional customer preferences.

Analytics existed in siloed systems, making cross-market comparisons difficult and preventing insight sharing.

Content creation was inefficient, with minimal reuse across regions and no standardized performance metrics.

Regional teams lacked data-driven decision-making processes, relying heavily on intuition rather than analytics.

The brand needed to maintain global consistency while allowing for meaningful local adaptation in a resource-efficient way.

Deliverables

O1.
Comprehensive multi-market content strategy with detailed implementation roadmaps
02.
A/B testing framework with standardized methodologies for content optimization.
03.
Cross-market content optimization playbooks for regional teams.