Design Dash Email Nurture Campaign

Developed and executed a multi-segment email nurture strategy to convert leads into workshop registrations, achieving a 66.5% open rate and 20.69% click-through rate on the primary campaign.

What I Did

With limited budget and no historical data, I designed a test-&-learn framework around 3 messaging hypotheses. I launched all three simultaneously using Meta's instant lead forms, then let performance data guide budget allocation.

Segmentation

Developed email nurture sequences for multiple audience segments: warm subscribers, Facebook ad leads, and personalized outreach to high-intent prospects

Copywriting

Wrote all email copy with value-first messaging before promotional pushes

Visual Design

Created email templates and graphics in Campaign Monitor and Canva

Send Coordination

Managed timing and segmentation to avoid overlap with client's existing campaigns

Technical Execution

Coordinated with email specialist on HTML formatting and automation setup

Real-Time Adaptation

Updated messaging mid-campaign for virtual attendance option and 50% discount offer

Email Examples

Nuture Email

Warm List Email






Final Push Email

 











Results

  • 66.5%

    Open rate on primary campaign

  • 20.69%

    Click-through rate (447 clicks)

  • 3,270

    Subscribers reached

  • 7 weeks

    Campaign duration

1 4

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