Pulling Paint Google Ads Campaign

Rewrote underperforming Google Ads copy with ROI-focused messaging—highlighting 30% foot traffic increases and 12% sales boosts from murals. New ads outperformed the previous generic creative.

  • Role

    Google Ads Copywriter & Strategist

  • Timeline

    August - September 2025 (Campaign optimization)

  • Budget

    $878/month optimized spend

  • Platform

    Google Search Ads

  • Impact

    134 conversions at $6.56 CPA

  • Performance

    New copy outperformed previous ads

The Challenge

Pulling Paint's existing Google Ads copy used generic "transform your space" messaging identical to competitors. The campaign struggled to differentiate in a crowded LA market and attract qualified B2B clients. Analysis revealed competitor ads averaged only 15 likes with 0 comments, indicating weak creative performance across the industry. The goal was to develop strategic, ROI-focused messaging that would outperform generic competitors and drive qualified business leads, whilst testing different value propositions and strategic angles.

Ad Copy

Created multiple messaging angles targeting B2B decision-makers looking for commercial mural services.

  • ROI-Focused (Research-Backed)

    Headlines

    1. Increase Foot Traffic

    2. 30%Research-Backed Signage

    3. Proven Business Results

    Research shows 30% more foot traffic in areas with murals. Professional, proven results. Expert LA design team with 10 years experience.

    pullingpaintmurals.com/service/

    murals

  • Sales Increase Focused

    Headlines

    1. 12% Sales Increase with MuralsData-Driven Design Solutions

    2. Cost-Effective Marketing

    Studies report 12% average sales increase with murals. Expert LA design team with 10 years experience. Cost-effective business investment.

    pullingpaintmurals.com/service/

    murals

  • Speed/Timeline Focused

    Headlines

    1. Commercial Signage Company

    2. Same-Week Installation | LAOutdoor

    3. Signage For Business

    Need outdoor signage for business fast? Professional Hand-Painted Signs deliver quality results on your timeline. Serving LA County.

    pullingpaintmurals.com/service/

    signage

  • Problem/Solution

    Headlines

    1. Outdated Business Signage?

    2. Professional Sign Replacement

    3. Transform Your Storefront

    Replace faded, outdated signs with professional outdoor signage for business. Expert Hand-Painted Signs serving LA 10+ years.

    pullingpaintmurals.com/service/

    signage

  • Industry-Specific

    Headlines

    1. Restaurant & Retail Signage

    2. Custom Signage | LA

    3. Storefront Sign Solutions

    Commercial signage company for restaurants, retail, and offices. Custom signage that drives foot traffic. Professional Hand-Painted Signs.

    pullingpaintmurals.com/service/

    signage

  • Comparison/Quality

    Headlines

    1. Better Than Vinyl Signs

    2. Hand-Painted Quality

    3. Signs That Last 20+ Years

    Permanent outdoor signage for business that outlasts vinyl. Professional Hand-Painted Signs create custom signage built to last 20+ years.

    pullingpaintmurals.com/service/

    signage
View All Copy ⇀

Strategic Approach

  • Competitive Research & Positioning

    ⇀ Analyzed competitor ads: Average 15 likes, 0 comments, weak engagement

    ⇀ Identified gap: No ROI-focused messaging in competitor creative

    ⇀ Sourced credible research data: 30% foot traffic, 12% sales increase

    ⇀ Positioned as a data-driven alternative to generic competitors

    ⇀ Differentiated through specific business benefits vs. aesthetic focus

  • Targeting & Messaging Strategy

    ⇀ Geographic: LA County, Orange County, Ventura County

    ⇀ Keywords: Commercial signage, outdoor business signs, custom signage

    ⇀ Audience: B2B decision-makers (restaurants, retail, offices)

    ⇀ Negative keywords: residential, DIY, cheap, free, graffiti removal

    ⇀ Tested 6 messaging angles: ROI, speed, problem/solution, quality, industry-specific

Results & Performance

New ROI-focused copy significantly outperformed previous generic messaging.

  • 134

    Total conversions generated

  • 73%

    Mural leads from signage keywords

  • $6.56

    Cost per conversion

Key Performance Insight

PPC manager confirmed new ROI-focused ad copy "definitely performing better" than previous generic messaging. Campaign generated "many strong conversions" after implementing data-driven copy strategy emphasizing 30% foot traffic increase and 12% sales boost.

Strategic Insights & Impact

⇀ Conducted competitive analysis revealing weak creative performance industry-wide (15 likes, 0 comments average), identifying opportunity for differentiation.

⇀ Researched and incorporated credible data showing 30% foot traffic increase and 12% sales boost from murals to position as ROI-driven alternative.

⇀ Discovered strategic keyword insight: signage keywords drove 73% of mural conversions, revealing that B2B buyers don't distinguish between the terms.

⇀ Shifted messaging from generic aesthetic focus to specific business benefits, achieving measurable performance improvement confirmed by PPC manager.

⇀ Maintained $6.56 cost per conversion while improving lead quality through strategic, data-backed messaging in competitive LA market.

⇀ Created 11 ad variations testing multiple value propositions to identify highest-converting angles for ongoing optimization.

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