Redesigned site architecture with intuitive navigation organizing hundreds of products across proprietary and third-party lines into clearly defined categories with seamless browsing.

Research-driven landing page system combining SEO strategy, audience segmentation, and conversion optimization to guide prospects through different buyer stages.

Designed this page with a clear dual-incentive structure - both the referrer and their friend get rewarded, which removes the awkwardness of asking for favors. Kept the referral form minimal to reduce friction and make it easy for people to complete it.

Optimized main landing page and two product pages for plant-based wellness device company through SEO audit and strategic design improvements to enhance user experience and search visibility.