Pulling Paint Murals
This project showcases a comprehensive digital strategy for Pulling Paint Murals, featuring a multi-tiered lead generation campaign with Meta ads and landing pages strategically segmented by customer interest level—from curious prospects to conversion-ready clients ready for transformation.
The campaign structure is built upon careful SEO keyword research, prioritizing high-value terms to maximize visibility and qualified traffic across all campaign touchpoints.
01 Lead Generation Campaign
Multi-tiered campaign with three strategic landing pages, an optimized email sequence, and Meta ads targeting prospects at low, moderate and high level interest leads.
Initial Lead Magnet Page
The primary lead magnet landing page establishes Pulling Paint's core value proposition and the lead magnet. as their white paper - serves as the foundation from which three specialized pathways branch to meet visitors at their specific interest level.
Low Interest
The low-interest landing page aims to capture first-time visitors with striking mural transformations that immediately demonstrate visual impact.
I highlighted key statistics about increased customer engagement in spaces with custom murals to build initial credibility. The page offers an easy email signup option for prospects who are just starting to explore branded environment solutions.
Moderate Interest
The moderate-interest landing page focuses on converting researchers who have shown some engagement with Pulling Paint's brand and services. It showcases detailed case studies of businesses that increased foot traffic after mural installations. The page addresses specific questions about our process with a four-step explanation and multiple CTAs for scheduling a no-obligation consultation.
High Interest
Pulling Paint's high-interest landing page is designed to convert ready-to-buy prospects with priority scheduling incentives and early adopter benefits.
I emphasized their production timeline advantages with specific callouts about custom paint formulations and installation scheduling. The page features a streamlined consultation booking form positioned prominently to remove any final barriers to conversion.
Email Sequence
The email sequence strategically nurtures prospects through a journey from awareness to decision.
Meta Ads
The Meta ads leveraged precise audience targeting, visual creative, and strategic messaging to drive qualified traffic to customized landing pages while optimizing for conversion cost efficiency.
02 Referral Program
Dual Incentives Program with dedicated landing page, streamlined user journey, and strategic rewards system for both referring clients and new prospects.
![Athena Newton Designs [AND]](http://www.a-klar.co/cdn/shop/collections/20211217_ATHENA_0100.jpg?v=1747947237&width=1500)
