The challenges below highlight critical usability and performance issues that plagued the former website, hampering its effectiveness and user satisfaction.

1. Disorganized Architecture: Jumbled landing pages creating inefficient browsing pathways.

2. Inconsistent Branding: Poor visual distinction between brands with confusing hierarchy.

3. Limited Visualization: Absence of a Jasper Showroom page restricted product showcasing.

4. Conversion Barriers: Navigation and presentation issues directly impacted e-commerce performance.

I implemented intuitive categorization between Jasper Furniture, Jasper Textiles, and Templeton Fabrics, allowing vendors to efficiently navigate between these artisan-made product lines.

The improved visual interface highlights the craftsmanship of these historically-inspired pieces while creating an elegant shopping experience that reflects the brand's sophistication.

I curated the Jasper Textiles page to showcase Michael Smith's exquisite collection of handcrafted fabrics that blend historical inspiration with contemporary design sensibility.

I created a more seamless navigation system to find fabrics, allowing design professionals to effortlessly filter through hundreds of meticulously crafted textiles across distinctive collections.

The intuitive layout organizes each pattern in multiple colorways—from intricate prints and refined solids to luxurious weaves—enabling visitors to easily visualize fabric applications across various interior settings and coordinate with complementary pieces.