Skills Used

Website Redesign (WordPress, Figma): Led a comprehensive website redesign for Michael Smith Inc. & Jasper Furniture, utilizing WordPress as the content management system and Figma for wireframing and UI design.

E-commerce Platform Management (WordPress/WooCommerce): Managed and optimized the Michael S. Smith Inc. e-commerce platform, built on WordPress with WooCommerce, to enhance online sales capabilities.

User Experience (UX) Design (Figma, Google Analytics): Applied user-centered design principles informed by user flow analysis in Figma and behavioral data from Google Analytics to improve website usability.

User Interface (UI) Design (Figma, Adobe Photoshop): Developed a modern and visually appealing user interface using Figma and Adobe Photoshop, ensuring brand consistency and a positive user experience.

Information Architecture (Lucidchart, WordPress): Strategically reorganized the website's information architecture using Lucidchart for planning and implementing the new structure within the WordPress CMS.

Navigation Design (Figma): Designed a clear and intuitive website navigation system in Figma, improving product discoverability and user flow.

Product Categorization (WordPress/WooCommerce): Effectively categorized and tagged products within the WordPress/WooCommerce platform to streamline browsing and enhance product findability.

Vendor Management (Google Sheets, Email): Gathered and organized vendor information using Google Sheets and facilitated communication via email to create dedicated vendor landing pages.

Content Organization (WordPress): Structured and organized website content, including product descriptions and vendor details, within the WordPress content management system for optimal presentation.

Visual Communication (Figma, Adobe Photoshop): Ensured a visually appealing and consistent product display across the website using Figma for layout and Adobe Photoshop for image editing.

Search Engine Optimization (SEO) Basics (Google Keyword Planner): Implemented basic SEO best practices, including keyword research using Google Keyword Planner, to improve organic visibility of the redesigned website.

Website Analytics (Google Analytics): Utilized Google Analytics to understand user behavior, identify areas for improvement in the customer journey, and track the performance of the redesigned website.